Mobile World Congress Americas 2017 Recap

Highlights from the premier mobile industry event for Americas

The premier mobile industry event for Americas, Mobile World Congress Americas 2017, was finally here! Conference program featuring leading industry experts and exhibitions showcasing cutting-edge mobile technologies, products and services with emphasis on artificial intelligence, gaming, and virtual reality was promising to be one of the most influential events in the mobile industry.

The exhibition floor was 25% larger than last year’s show with roughly 1 000 exhibitors, 21 000 attendees and 200 speakers all gathered at the Moscone Center in San Francisco. Scott Park, Co-Founder & Chief Revenue Officer, and Helen Lee, Associate Publisher Manager, visited the event from TAB. We have put together some of the highlights as well as the best news from MWCA for you!

MWCA 2017

Helen at the entrance of Mobile World Congress Americas 2017 on the first day.

Mobile World Congress Americas 2017 highlights:

  • Appnext, a leading mobile discovery platform company, hosted a full day dedicated app summit to discuss the future of apps. The event titled App Valley was held with Appnext’s two major partners in the U.S - mobile analytics and performance marketing platform TUNE and mobile-first digital agency Fetch.

  • The event hosted some of the hottest names in the industry: Pinterest’s John Egan, MeetMe’s Catherine Cook, TechCrunch’s Josh Constine, TUNE’s Peter Hamilton, Fetch’s Guillaume Lelait, and many more.

  • It’s no secret that the biggest challenges nowadays are driving app usage and user retention. A recent report showed that the top 15 apps exhibited a 20% decline year-over-year, accompanied by only a 3% growth. Today’s average U.S. user installs only 1.2 new apps as compared to 6.25 in 2013. Nonetheless, app development is far from going out of style. In fact, the total number of apps available in Apple’s App Store has reached 2.2 million—almost double of what it was three years ago, while Google Play offers 3 million apps.

    There is no doubt that while download rates are decreasing, user acquisition budgets are hitting the roof, and it’s important that companies continually look for innovative ways to earn the trust and loyalty of the user.

  • An important discussion has been also raised to address the gender gap in the mobile industry by debuting the Women4Tech program including speakers from 500 Startups, Accenture Digital, AngelHack, Anita Borg Institute, AT&T, Condé Nast, Ericsson, GitHub, Google, LinkedIn, Millicom, Nokia, PayPal and more.

Interesting links:

If you are interested in Apple and the new iPhone X with the all-glass device, you can see how some of the iPhone X cases will look like here.

Mobile World Congress Americas 2017 has done a great job with the social media presence and updating us with the highlights videos from the event you can watch here.

Check out our Gamescom 2017 highlights and key takeaways!


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