Life at TAB: Zita Bereczkei

Meet Publisher Manager, Zita Bereczkei

As part of our Life at TAB series, in which TAB team members tell you about why they enjoy working at TAB, we would like to introduce you to Publisher Manager, Zita Bereczkei from our Berlin office. The always fashionable Zita, can be found at concerts or exploring new cities in her free time.


Our Q&A With Zita:

Q: Where is your hometown, and when did you move to Berlin?

A: I was born and raised in Budapest, Hungary, lived in the UK and France before moving to Berlin now 1 year ago. Through living in different countries and studying I was able to travel a lot and I always enjoy exploring new cities. This is also something I did when I first moved to Berlin - took some time to get to know the city and the atmosphere.

Q: As you mentioned you love to travel, how does it fit in your schedule now?

A: At TAB we get a lot of opportunities to attend events and expositions in different countries and even continents. For example, I have just come back from London and at the end of July I am travelling to New York. Others will be travelling to Asia. Usually, these conferences and events last for 2-3 days and end on Friday so I do my best to stay for the weekend and enjoy the city I am visiting.

Q: What drew you to TAB originally? What can you say about TAB?

A: I have my background and worked in the tech industry before, so I thought it would be great to mix that with my Marketing degree, especially at a fun start-up like TAB with so much room for growth. I would describe TAB as innovative, fun and multicultural place to work at. The atmosphere and good energy is my favorite part of working at TAB. For any prospective TAB candidates, I’d say to expect a challenging but rewarding experience, be motivated and don’t be afraid to put your ideas and creativity forward.

Q: What has been the most memorable experience/challenge at TAB so far?

A: The challenge lies in the job itself, being a Publisher Manager requires being aware of what’s going on all the time as it is a fluid industry, constantly monitoring the progress, and optimizing.

The company events, especially the Christmas party was the most memorable experience. We have offices on 3 continents and we only see each other a couple of times a year, it is nice to get together and do something active and sporty. When you are always in contact with your colleagues overseas it is nice to enjoy their company in person.

Q: Where do you see the future of mobile marketing going, TAB and your future career?

A: I see the future of mobile marketing becoming more precise in targeting of consumers, increased use of wearable tech, and virtual reality advertising. All of which hold a lot of potential for the future of mobile marketing and for growing start-ups like TAB to get to the next level.

I am open to exploring different avenues within mobile marketing, let it be continuing with account management, marketing or business development. This industry allows you to move around, explore and understand the market a lot better.

Q: What is your favorite thing to do in Berlin?

A: Berlin is famous for its nightlife, cultural activities and history, however what makes Berlin special you can clearly see when sitting at the bank of Spree on a sunny spring day with some live music and a good crowd of people.


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