One of the biggest and most known performance marketing events in the world
Affiliate Summit is one of the biggest and most known performance marketing events in the world. Every year TAB has attended Affiliate Summit West and with the recent rebranding of the event, we were looking forward to what it has in store.
Some of the topics circling around the floor were #brandawareness, #contentmarketing, #leads and #strategy. It was great to engage with new people at the Meet Market table, walk around and meet up at the Exhibitor Hall as well as listen to outstanding keynotes. One of the presentations TAB highlighted was by Mariya Yao on leveraging machine learning to improve three aspects of marketing: attribution, optimization and personalization. Another hack we picked up at ASW19 was productivity talk of critical life by Neil Patel. Breaking down goals and long-term goals into short, 1-hour long tasks, makes it more realistic to accomplish your tasks no matter what.
Holding the event at the beginning of January just as the new year commences brings a great opportunity of discussing the new year’s plans and strategy, not only with key clients but understanding how we can be a part of upcoming plans for new potential partners, as well as discuss issues, roadblocks and overall see a better picture moving forward. Networking parties and events gave us the time and space to socialize in a relaxed environment and get to know potential business partners on a more personal level. The amount of contacts and connections one can make at this event is priceless and the afterparties are definitely something to remember.
"We are very happy to see how seriously affiliates take fraud and engage in high quality traffic. We are working hard on providing our clients with the best service and meeting our partners at Affiliate Summit West made it so much easier to connect", shared Lila Lucas, TAB’s Sr. Publisher Business Development Manager.
The number of attendees and the overall size of Affiliate Summit West never disappoints. TAB especially enjoyed Audible booth where you could sign up and register to try out their app.
Finally, the conference provided convenience of fitting evening and out-of-the event meetings to get deeper insights into the businesses and organizational structure of companies, also meeting the tech providers of the affiliate industry.
For another year, Affiliate Summit West brings together leaders from the affiliate industry in one place, facilitating networking, cooperation and strengthening of the relationships. Now, being well rested after the holidays and energized from the travels and new future plans, we are all powered to jump into 2019 and see where it takes us.
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